completing the McDowell Sonoran Preserve has never been stronger and we have been moving forward with land acquisitions, new trails and the Desert Discovery Center. I am supportive of the State Land Reform legislation being crafted by the Governor and the Legislature which will assist us in reaching our preservation goals. The well documented renaissance that is taking place in Scottsdale has also helped tourism to reach record levels. The 7.5 million visitors to Scottsdale last year had over a $3 billion dollar impact on our economy.
While Scottsdale is a community without peer, there is still much to do as we build our sustainable future. With my 12 years of service on Scottsdale boards and commissions, and 16 years as your elected official, I bring unmatched commitment, experience, leadership, institutional knowledge, respect and credibility to the job. And in the coming year, as Chairman of the important Maricopa Association of Governments, I will be in a position of even greater influence that can benefit our community and Maricopa County.
Some of my key goals include: continued revitalization of Southern Scottsdale, Downtown, and the Airpark, completion of our McDowell Sonoran Preserve; implementation of a first ever Transportation Master Plan to deal with traffic and transit; further development of our award winning arts and cultural offerings and continued growth of our phenomenal public art program; continued improvement of our police and fire departments; continued focus on youth and senior needs; leadership in green building and energy efficiency savings with both new and existing buildings; ensuring the long-term sustainability of Scottsdale's water resources; and completion of a new General Plan Update in 2011, as required by state law.
Under my leadership Scottsdale is Stronger, More Confident, and is recognized as one of the Safest and Most Desirable places to live in America. Let's keep it that way! Join with me, as together, we continue to build Scottsdale's sustainable future and wonderful quality of life for your family and mine."